I worked on a number of projects aimed at improving the overall usability and ultimately conversion of Toyotas used car marketplace.

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Listing page UX improvements

On review, I indenified a number of areas to optimise and improve the overall usability and clean up the layout of the listing page template.

• Showing applied filters greatly improved the visibility of system status - huge UX improvement for mobile
• Combining “showing results” and “x results” reduced visual clutter
• Collapsing filters into accordions improved scalability and overall usability - especially on mobile
• Removing darker panels borders and drop shadows shifted visual focus back to the product tiles
• Improved the UX copy of the sorting options for clarity and usability

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Filter panel redesign

To coincide with improvements to the listing page, I worked to redesign the filter panel in order to apply ecommerce best practice guidelines, and significantly improve the overall usability of the listing page.

• Displaying the scope (number of listings) that apply within a filter option
• Clarifying UX copy and layout of location filterImproving usability and function of make/model/grade filter
• Providing predefined ranges to select + free text input for all numerical filter options (price, year, odometer)
• Collapsing all options by default to improve scannability
• Moving the clear all button into the filter panel
• Reducing the number of typestyles for increased clarity
• Order category lists by popularity for improved usability
• Order numerical lists in ascending order
• Truncate lists longer than 5 with a “Show more” button
• Group similar colours into swatches and order by popularity
• Allow multiple select on all options

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Testing code examples

In order to better test complex interactions such as selecting a make>model>variant, I worked on producing working code examples that I could test with users

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Homepage redesign

The homepage is your front door, a users first impression of what your site offers.

An effective homepage:

• Helps users understand what site they're on
• Gives users a sense of what they can do
• Shows what type of products are available
• Gives users a consistent (and useful) place to return to
• Guide the user to a particular set of actions

At launch, the homepage still had a few opportunities for improvement. Our site analytics show that over 80% of engaged users do not scroll past the site header, and don't engage with the quick search panel, and simply browse all vehicles - leading to a less than optimal browsing journey.

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I launched a proactive piece of work to apply some of the best ecommerce guidelines for well performing homepages, including:

• Overall focus on function over style
• Reducing the overall size of the hero and H1 to move more content above the fold aiding scannability
• Improving the quick search panel with a simpler model/grade search and additional advanced filter options
• Introducing thematic categories for alternative browsing methods
• More compact overall layouts allow for better scannability and the introduction of more entry points into different types of searches (Body type, price, odometer, local dealer, popular makes, popular Toyota models)

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